Customer Experience Checklist

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Review Target Audience.

• Analyze your target customers to understand whether their needs and preferences have been changed over time
• Review your sales business plan to see if you can meet current customer needs and demands
• Measure customer service effectiveness to check how many satisfied customers there are and how closely their needs and demands are met
• Estimate customer service costs to determine if your business can invest more in creating positive customer experience
• Think how your products can be differentiated in the market by target customers
• Check how well your products are aligned with market trends
• Figure out how successful your renewal, up-sell and cross-sell campaigns are
• Analyze your pricing policy to understand how much volatility can be applied to product prices

Improve Customer Relationship Management.

• Analyze and audit services your company offers
• Find any weak links or gaps in the service chain
• Collect feedback from your current clients to understand what customer issues need to be solved
• Consider inviting loyal customers to act as external advisors to your business
• Review current sales transactions to see what issues remain outstanding
• Hold meetings with your sales personnel to discuss possible improvement solutions and resolve customer conflicts
• Engage the team in applying the solutions
• Establish key metrics for monitoring how the solutions are applied
• Understand your firm’s financial performance (profit margins, sales revenue, cash flow) after the solution are applied
• Consider conducting additional customer surveys to see if your improvements work fine

Provide Incentives to Customers.

• Discounts: Let your buyers know you offer a price reduction
• Free offers: Inform your current and prospective customers about giveaways and free products
• Limited-time offers: Enjoy positive customer experience through offering products at special prices for a limited period (e.g. monthly special offers)
• Gift cards: Allow your patrons to purchase your products at special prices
• Loyalty programs: Thank repeat buyers for their purchases by providing special offerings
• Appreciation: Write simple \"thank you\" notes to let your clients know about how you value their loyalty

Engage Salespeople.

• Establish and continuously improve the corporate culture in your company
• Hire the kindest and most charismatic individuals who will lead sales and generate positive customer experience
• Be sure your workers are proud of their employement
• Consider improving performance of front-line employees
• Provide training and development opportunities
• Use a winning compensation plan (fixed salary + commission rate) to stimulate salespeople for generating higher sales revenues
• Add fun to the working environment to make routine operations.....

Order 750 checklists in MS Word and PDF printable format at $49.99 USD only.

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