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New commercial product planning checklist

 

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New commercial product planning checklist

New commercial product planning checklist is created to help enterprise managers and product managers with designing a plan of creation and manufacturing application of new commercial products. This checklist consists of points that should be performed and considered in order to ensure feasibility and expediency of new product.


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New commercial product planning checklist:

  • Determine the necessity of new business product for your company

Determine why your company needs the new product and what business objectives for the new product are.

  • Classify and specify type of required product

Determine name, type, purposes of the new product.

  • Analyze current market demand and proposition for such type of products
  • Determine what features and qualities are most valuable for such type of products
  • Analyze existing (competing) products of the same type and same purposes

Research their competitive advantages. Decide what weaknesses they have and what opportunities they provide to you. Analyze their pricing policy.

  • Design new product's conception, appearance, specification

Plan and describe features and functions of your new product. What materials, technologies, know-how methods can/should be used.

  • Mark out top (strategic) features
  • Make product differentiation

Determine why your new product will be better than competing ones and what advantages it will offer to consumers.

  • Assess your technical, designing and ...


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