New Product Screening Checklist

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Characterize the status of your new product conception:

• Is your conception totally new, or is it evolution of some previously produced solutions?
• If it is new in some respects, then: do you have any compelling evidence to prove that you are a sole inventor and developer of this new product conception?
• Are there any current analogical products?
• Have you ever been studying something similar invented or realized before?
• What administrative barriers your new product may face when trying to enter the marketplace: design patents, trademarks, etc?
• Do you know what types of official certifications and verifications your new product needs to pass before it can get fully accredited and allowed to the marketplace?
•    Can you pretend to protect your new product idea, design or some unique conceptions with an industrial patent to prevent copying it by unfair competitors?
• If so, then can you provide specific materials (documents) which clearly demonstrate that you are the sole inventor of the new product idea?

Product suitability to current marketing goals and interests of the company:

• Who are expected to be the prime consumers of the new product?
• Do you have positive experience or convincing interest to approach these customers?
• Does the product fall within the scope of developmental interests of your company?
• Does the new product will fit the current marketing strategy so it will need no revision?
• What are potential competitors of your new product?
• How your new product is going to overcome them?
• Can you elaborate a robust and objective vision of your new product’s place at the market?
• What longevity is expected from the new product?
• Will the existing channels of distribution suit the new product or some new ones will need to be established and developed? 

Product feasibility for manufacturing:

• Do you have all necessary resources to complete its design and engineering?
• What the technical experts conclude about feasibility of manufacturing?
• Do you have necessary equipment, tools and technology to produce it?
• Do you have experienced and skillful workers to produce the product?
• Do you have experience upon producing something similar before?
• If something is missing, then how much it will cost to outsource or create these resources?

New product profitably for manufacturing:

• How much its design and engineering will cost?
• How much its market accreditation (getting certifications, permits, etc) will cost?
• What resources are necessary to produce a unit of the new product?
• What direct costs of materials per unit of the product will be incurred to the organization?
• What conversion costs (labour and overhead costs) will...

Order 750 checklists in MS Word and PDF printable format at $49.99 USD only.

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