Product Introduction Checklist

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Product Introduction Checklist:

• Formulate the main ideas of new product (how it will make a consumer’s life better, easier, etc);
• Summarize the product’s mission into a clear, brief and catchy message, including introductory words and motto;
• Design visual elements, such as product color theme, product logos of different sizes, and other important attributes forming up your new product’s visual identity;
• Develop the product’s brand-book to incorporate everything in a sole document on product image, which sets visual identity standards;
• Conduct trademark research and complete trademark registration;
• Evaluate market receptivity to the new product, and anticipate product development potential by learning the key customers’ feedback, organizing focus groups, introducing it to test markets, and conducting beta tests before the official product launch;
• Identify the main areas of attention of your product’s target audience (where and how your typical customers spend their time according to their lifestyle and interests);
• Conceptualize a method to distinguish your product from its competition, according to reference points that will be used by your target audience to judge about your product;
• Specify the product highlights (outstanding product features, benefits, etc) that will grab attention of audience and will keep your prospects engaged;
• Build the right plan to demonstrate your product’s advantages to the public;
• Develop advertisement campaign conception, budget, timelines;
• Compose appropriate advertisement schedule to match attention spans of your target audience;
• Research and plan involvement of the right public media (TV, radio, internet, etc);
• Identify and establish sales methods and distribution channels that will introduce your product to the market promptly. Develop dealer or retail distributor programs for outlet partners;
• Provide product documentation and trainings to the personnel (employees of sales and customer service), so they can properly re-introduce your new product to customers;
• Develop product user guides, pricing, promotional offers and warranty policies to create positive customer impression and engagement;
• Elaborate troubleshooting guides, installation guides, service manuals;
• Design product introductory materials, such as printed trade publications, brochures, packaging, coupons, flyers, guides, etc;
• Produce copies of promotional brochures and other papers, create video and audio advertisements – everything that suits your advertisement plan and budget;
• Involve social media activities (create special profiles in social networks, gather followers, publish blog and forum posts);
• Establish email campaigns to inform your website subscribers;
• Complete specific website development (re-development and extension of your corporate website) to implement information about the new product – details, characteristics, photos, prices, etc;
• Prepare webcasts, and organize webinars......

Order 750 checklists in MS Word and PDF printable format at $49.99 USD only.

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