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Shop's interior effective organization checklist


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Shop interior effective organization checklist is intended for retail business managers and store-owners who would like to establish proper organization of sales area to increase profits and customers' satisfaction. This checklist includes items that should be considered and fulfilled in order to organize retail shop's interior effectively. 4.1 Kb

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  • Ensure that your shop has proper illumination, consistent appearance and customer-friendly decoration
  • Ensure that all goods are visible to customers
  • Allocate your shop's departments in the way, that makes your customers visit most of departments in one time, or at least notice all of them

Entice your customers by properly located signs, advertisements of special offers, and location of stairs, dressing rooms and popular goods. For example you can place bread in distant corner of the shop, so traffic of customers will move through whole shop.

  • Locate related departments next to each other

Departments and merchandise should be properly coordinated to ensure customer convenience and cross-selling opportunities

  • Ensure that all signs and notifications are visible, up-to-date and informative
  • Ensure effective advertising within your shop

Do not overload your shop interior with advertising. Put ads for specific offers right there, where concerning kind of products is placed. Take care about up-to-date of advertisements and immediately remove all expired information.

  • Ensure that most profitable goods are placed in locations where traffic of customers is most intensive
  • Take care of good emotions of your clients

Study colors, conceptions, sounds, smell that stimulate positive emotions and create comfortable conditions for your customers to increase their mood. In good mood the buyer spends more.

  • Ensure that high-markup and impulse goods are visible and properly placed
  • Locate related lines of products next to each other
  • Place most important lines of products in the best locations of your shop
  • Ensure proper security against shoplifting

Keep small, expensive items under lock. Install convex mirrors to observe blind spots. Establish video monitoring.

  • Try to keep interior of your shop flexible and ...

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